A brand is an identifying symbol, mark, logo, name word, and/or sentence that companies use to distinguish their product or
service from others. A combination of one or more of those elements can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark. Brands are used in business, marketing, and advertising for recognition and importantly to create and store value & acceptability of the product or service to the customer. The English word BRAND, which simply denotes the meaning “A mark, Symbol, Earmark, Engraving etc” It is simply can be defined as a name of the company or product or service vide a symbolic logo of a company or product. It may be for both good & bad company or product. If a company can earn customers satisfaction with product or service with a brand name then it is good and reliable brand & vice versa if cannot or cannot hold customers satisfaction with the brand quality of service then that is considered bad brand.